Blog

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Pharrell teams up with Moncler to design a trio-collection of sunglasses. Take a closer look at the collection of sunglasses that will be featured as...

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Jay Z musical festival Made In America kicks off this weekend and if you were one of the unlucky ones not in Philadelphia you watch from your home...


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KAWS has been creating monumental movements in artistic appreciation for sculpture and art toys in the past few years. Hypebeast got an exclusive...

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Black Scale and FRESHIAM collaborate for an exclusive capsule collection which is currently available in the online store starting August 31st. The...


Saturday 31 August, 2013

Drake Covers Billboard

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Drake appears on the upcoming issue of Billboard to discuss his upcoming album Nothing Was The Same, Kendrick Lamar ‘Control’ verse and...

Saturday 31 August, 2013

Audio Push | Shine

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Audio Push emulates Friday in the visuals for the Janet Jackson-sampled single Shine from their upcoming project Came As Your Are due out on...


Saturday 31 August, 2013

Big Sean | 10 2 10

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Big Sean coasts on an island in the ILLROOTS-directed visuals for 10 2 10 from the latest album Hall of Fame. The second release of his adidas...

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Jeremy Scott and adidas Originals preview a sneak peek at their next collaborative which will be with Jeremy Scott Wings connoisseur A$AP Rocky. No...


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Azealia Banks releases lyrical visuals for our viewing pleasure for her latest single “ATM Jam” featuring Pharrell Williams. Listen to...

Thursday 29 August, 2013

Akomplice 2013 Fall Collection

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Akomplice delivers a cohesive collection that contains dark-floral motifs on bucket hats, crewnecks, tees and 5-panels. The collection also sports...


Thursday 29 August, 2013

Caleb James | 6AM

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Caleb James throws a house party lasting til’ 6AM in the latest visual from his latest project entitled The Jones. Listen + cop the mixtape at...

Thursday 29 August, 2013

Jay Z x Justin Timberlake | Holy Grail

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Jay Z reflects in an abandoned mansion in the visuals for the lead track, “Holy Grail,” from his latest LP Magna Carta Holy Grail. Watch...


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CBE singer-songwriter Sevyn Streeter enlists Chris Brown to remix her second offering “It Won’t Stop” from her upcoming solo...

Thursday 29 August, 2013

ILLAMERICA Test Shots: #001

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ILLROOTS captures model Desiree Elyda for an editorial shot for the current collection of ILLAMERICA at ILLROOTS HQ in California. The latest...


Thursday 29 August, 2013

Pusha T x Chris Brown | Sweet Serenade

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Pusha T spits over a villainous beat on the Chris Brown-assisted track, “Sweet Serenade,” on his upcoming album M.N.I.N.M. Listen to the...

Thursday 29 August, 2013

Undefeated x Been Trill

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Streetwear-monger Been Trill prepares for another collaborative collection — this time with Undefeated. With collaborations with Stüssy, 40 oz...


Thursday 29 August, 2013

Ciara Covers Paper

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Ciara covers Paper Magazine September 2013 issue in efforts to support her fifth self-titled album, Ciara, to discuss her style, recording with Nicki...

Thursday 29 August, 2013

Rico Love | They Don’t Know

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Super producer Rico Love responsible for credits behind hit performed by Beyoncé, Usher, Kelly Rowland, Diddy and more blesses us with the visuals...